Engineered a real-time analytics web platform replacing clunky legacy software with sub-second data visualization and role-based client portals.
Page Latency
Client portal was slow, vulnerable to timeouts, and failed to handle concurrent shipment tracking across 50,000 daily events.
Architected a modular Next.js application with server components, cached edge routes, and real-time WebSocket live updates wrapped in a modern Tailwind design system.
Scaled qualified test-ride inquiries and retail showroom foot traffic across Singapore through targeted Meta and Google search campaigns.
Captured high-value commercial and residential solar installation leads with data-driven search marketing and technical SEO optimization.
