DAN Agency
Clean Energy & Solar

Isun Clean Energy

Captured high-value commercial and residential solar installation leads with data-driven search marketing and technical SEO optimization.

Isun Clean Energy
Primary Outcome
-48%

Cost Per Lead

Client:
Isun Singapore
Industry:
Clean Energy & Solar
Timeline:
6 Months
Core Stack:Google SEMTechnical SEOB2B FunnelLanding Page Dev

The Challenge

Solar installation is a high-ticket B2B/B2C decision. Previous campaigns generated clicks without qualified rooftop feasibility inquiries.

Key Obstacles:

  • Low form submission rates on complex engineering services
  • Budget wasted on informational "how solar works" queries
  • Outdated site structure lagging on mobile Core Web Vitals

The DAN Agency Solution

Restructured Google Ads with negative keyword exclusions targeting strictly commercial property owners and landed residential, supported by an instant solar-savings calculator landing page.

Measurable Business Impact

  • -48% decrease in cost per qualified commercial lead
  • #1 ranking on Google Singapore for high-value solar queries
  • Average contract value per generated lead exceeded S$80,000
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